Table of contents
Foreword
Preface
Introduction
Chapter 1: Leaders of Global Latinas – long-term planners and flexible visionaries
Chapter 2: Brazil’s ‘national champions’ – beyond privatization
Chapter 3: Mexico’s Global Latinas – betting on the US?
Chapter 4: Business model innovation in Latin America – making the unusual usual
Chapter 5: Latin America as a brand – hard sell and soft sell
Chapter 6: Asia’s challenge to Latin America – cooperation and competition
Chapter 7: From Global Latina to corporate citizen – is inequality a business issue?
Conclusion
Endnotes
References